Дизайн упаковки детских игрушек

Обновлено: 02.05.2024

The surprise toys in blind packaging is a major trend in the toy industry. This makes the unboxing experience more unpredictable and exciting for children.

In this article, we will talk about:

toy types
market share of toy
toy brand
toy packaging materials
top packaging design tips
10 top packaging examples

Another prevailing trend in toy packaging boxes is minimalistic packaging. This results in very elegant and aesthetically pleasing packaging.

Toy Types

There are different types of toys available on the market. Action figure toys include licensed and theme figures that have an action-based pattern.

Art and craft toys are creative in nature and encourage children to prepare different shapes and forms based on reusable materials, design kits, and supplies.

Building toys are also a popular category which helps children to build shapes and architectures using building blocks.

Toys are also categorized into games and puzzles which are very common and popular. These games include puzzles, brainteasers, strategy games etc.

which develop strategic thinking of children. Outdoor toys are to be used in an outdoor setting and promote the physical well-being of children.

Boy’s Toys

Boys prefer toys which are more action-oriented. Sports-based toys are normally preferred by boys. Toys like sports equipment, skateboards, winter snow-based equipment, etc.

Powered vehicles are also popular with boys. They like to play with toys like electric train sets, battery-powered toys, and vehicles, a set of powered vehicles that include a racetrack, battery powered and remote-controlled vehicles, etc.

Outdoor toys which include gym centers, trampoline, kites, and windsocks, etc. are also preferred by boys.

Another important category of boy’s toys is strategy-based games and puzzles. Strategy games, puzzles, brainteasers plug and play video games, etc. are an instant hit among the boys.

Girl’s Toys

Girls have a different preference for toys when compared to boys. The most popular category of toys among girls is dolls.

Different types of display dolls and accessories, dollhouses, fashion and styling dolls, mini, figurines are highly popular with the girl children.

Nurturing dolls that have general characteristics of a baby or infant are also quite popular as toys among girls.

Costume and dress-up toys and accessories are also normally preferred by girls. Girls also like to play with art and craft-based toys.

They like toys made of reusable compounds like clay, dough, and etc. which are used to form different shapes and objects.

Market Share of Toy

The global toy industry is a multi-billion-dollar industry. The market is dominated by 5 big companies- Mattel, Namco Bandai, LEGO, Hasbro, and Jakks Pacific.

Danish company LEGO was the industry leader with the highest revenue of $5.49 billion in the year 2016.

Mattel was a close second with a revenue of $5.46 billion in 2016. North America is one of the most important and profitable markets for toys.

The total retail sales of toys were estimated to be $22 billion in 2015.

Popular Brands of Toy

There are many popular brands that have carved a niche for themselves. LEGO is a highly successful toy brand. It has been manufacturing and marketing building blocks for many years.

Since inception, it has sold more than 480 million interlocking toys. Fischer-Price is another popular brand of toy.

[ux_custom_products cat=”17″ products=”” columns=”4″]

It manufactures toys for children and has manufactured more than 5000 brands since its inception in the 1930s.

Some of the most popular toys made by Fischer-Price are Power Wheels, Disney, Chatter Telephone, etc.

Barbie is a fashionable and stylish doll manufactured by Mattel Inc, the American giant toy company. Barbie dolls are very popular among girls and more than 1 billion dolls have been sold worldwide.

Materials Used for Toys Packaging

A wide variety of materials is being used for the packaging of toys. Some of the most common and widely used materials for the packaging of toys are as follows:

Plastic

Plastic boxes are very commonly used as packaging materials for toys. The plastic packaging boxes are durable and provide good protection to the packaged toys during transit.

These packaging boxes can be used to store the packaged toys after unboxing or it can be reused for other purposes also.

Wooden Toy Boxes

Wooden toy packaging boxes are classic and elegant. They are eco-friendly and provide excellent protection to the packaged toys.

The wooden packaging boxes are durable and can be reused for various other purposes also.

The wooden toy packaging boxes can also be used for storing the toys which keep them safe for playing for a long time.

Cardboard

Cardboard boxes are commonly used for packaging of toys. The cardboard boxes provide good protection to the packaged toys.

They are also lightweight and easy to store. Cardboard boxes can also be reused for other purposes. These packaging boxes are also eco-friendly as they are recyclable.

Toy Packaging Design Tips

Packaging plays a very important role in attracting the children towards purchasing the toys. Every day new toys are launched in the market and due to this, the competition is very stiff.

Packaging helps to differentiate the product and makes it stand out from the competition. Packaging helps to create brand awareness and brand recognition.

Some of the important considerations for designing attractive toy packaging are as follows:

Appealing to the Children

Toys are meant for children so their packaging also has to be designed keeping in mind the children. Designing packaging for children is very different than designing packaging for adults.

Children have a lower sense of maturity and cognition compared to adults. They perceive the sensory inputs differently than adults.

The packaging for toys should make use of clean and pure colors which will appeal to the senses of the children.

The graphics illustrations on the packaging should also be colorful to capture the attention of the children and influence them into buying the product.

3-D graphics are also widely being used to make the packaging unique and special. The overall feel of the packaging should be colorful and playful to attract children.

Uniqueness

The toy market is highly competitive and there are many brands in the market which are looking to attract children.

The packaging has to be unique and innovative to differentiate it from the competition. The packaging should be able to consistent with the brand and it should reflect the individual brand.

There are many elements like color, graphics, logo, etc. which build brand recognition and helps the customers to identify with the brand.

Without building a brand recognition the product may achieve some short-term sales but it will struggle to carve out a long-term brand awareness and success in the market.

Transparent Packaging

Transparent packaging is becoming a popular trend in toys packaging. Such kind of packaging helps to showcase the toys cleverly to the potential customers.

[ux_custom_products cat=”17″ products=”” columns=”4″ title=”Check our bestsellers!”]

Transparent packaging provides a transparent window through which the children can get a sneak peek into the packaged toy.

It helps to build up appeal and attraction towards the product among the children. Due to the presence of a wide variety of toys in the market children can find it tedious to select the suitable toys for them.

Transparent packaging helps them to see the toy from outside without opening the packaging and can decide if they want to buy it or not.

Eco-Friendly Packaging

Toy packaging is increasingly making use of green packaging which is eco-friendly. The packaging materials mostly end up in landfills or the ocean beds which has a serious long-term impact on the environment.

The eco-friendly packaging is necessitated due to the serious threat which non-recyclable packaging material poses to the environment.

The governments globally are formulating strict regulations for adhering to eco-friendly packaging. The customers also prefer brands which use green packaging.

The packaging of the toys should be made from biodegradable materials which can be completely recycled. This not only attracts the customers, but it also helps to build a positive brand image.

Functionality and Utility

The packaging of toys is adopting a more functional and utility-based approach. The packaging should provide sufficient protection to the packaged toys to protect it from damage during transit to the retail shelves.

The packaging should also offer the children utility to reuse it differently later. Some unique packaging also has components which can be assembled to the actual toy.

The packaging should be easy to open and should make use of minimalistic packaging elements.

The packaging should not be overdone as the excessive packaging elements will create unnecessary waste which will end up in landfills and pose a grave threat to the environment.

Examples of Good Toy Packaging

Packaging has a very important role in the marketing of products. The packaging becomes even more important for toys.

Toy packaging has to attract children’s attention. Some of the examples of good toy packaging are provided below:

Hero Factory LEGO

The Hero Factory LEGO makes use of flexible packaging. It may look simple, but it has won gold flexible packaging achievement from the Flexible Packaging Association.

The packaging is 80% lighter than the traditional cardboard box packaging and thus it greatly reduces the shipping costs and carbon emissions.

The pouch is made from PET and LLDPE and comes with a seal which can be reused to store toys.

Tube Toys

Tube toys are a series of fun vehicles which are assembled using the parts of the packaging they come with.

They provide a unique alternative to the children over conventional toys. The packaging tube stores parts of the vehicles like stickers, wheels etc.

which become part of the vehicle on assembling. The packaging materials are completely recyclable.

Hen and Hammock- Mr. McGregor Garden Set

This Hen and Hammock garden set is meant for children with an interest in gardening.

The garden setting provides aspiring child gardeners with basic utilities like carrot, lettuce, radish, plant labels, and 2 rabbit soap to clean themselves up.

The packaging is done in a brown and sustainably sourced cardboard box. The packaging and the contents are done in neutral shades of brown color.

Wooden Lego Man

The traditional yellow Lego man is a popular toy. The new wooden Lego man is catching up with children.

The toy comes packaged in an elegant brown box with wood shavings as linings. The packaging is recyclable and thus eco-friendly.

In addition to being innovative, the packaging can be used as memorabilia for lovers of Lego.

Pilot & Captain Turbo Flyer

The Pilot & Captain Turbo Flyer plane is an elegant and handmade toy. The plane can be popped out of the cardboard packaging and then assembled to form the turbo flying machine.

The packaging is minimal and eco-friendly which does not pose any threat to the environment. The unique packaging is quite popular among the children.

EBK Robots

EBK robots are very popular among children. These robots are attractively designed in bold colors which captures the imagination of children.

The toy is packaged in a brown box which is made from a renewable plant-based material. The packaging is eco-friendly and it can also be reused later as a bag.

Dinky Toys

Dinky Toys manufactures miniature vehicles and accessories targeted towards boys. The packaging is very elegant with a retro feel to it.

The packaging is done in a cardboard box which is lightweight and recyclable also.

BulToys Identity

BulToys manufactures exquisitely crafted wooden toys. The toys are handmade from wood and thus are totally natural and also last a long time.

Packaging is an important part of the product. The packaging is very elegant and colorful which makes the product stand out from the competition.

Star Wars Toys

Star Wars turned 40 years in 2017 and they released the new range of toys. The toys come sealed in original Star Wars packaging which is very attractive.

the toys are glued to the cardboard backdrop which features a still from the movie makes the product special. The cardboard backdrop can also be used as memorabilia by the Star Wars fans.

Cubetto Playset

Cubetto is a friendly wooden robot which teaches the children the basics of computer programming in a playful manner.

The packaging is very adorable and has a story to tell in itself. The packaging is colorful and is illustrated with instructions to use the wooden robot.

A charming wooden toy with 9 colourful pieces to stack. Build a toadstool, tree and flower to top with a garden friend. Educational toy - ideal for little hands. This toy encourages manual dexterity and hand eye co-ordination. Natural- made of solid wood ethically made from sustainable legal wood and safe- water based paints. 9 piece stacking garden Plastic free wooden toy Colourful design helps develop colour recognition and stimulates imagination Stacking toy encourages early learning through

Branding and visual identity development for Urban Paws done in a fun and refreshing illustration style to appease your pup's appetite. We chose a soft-hued palette as the base to highlight the vibrant eye-catching illustrations and represent the tail waggin' goodness of Urban Paw's treats. Swipe right to enjoy the complete identity and let us know what you think! Behance project going up soon, we'll keep you posted!

Miffy Hide and Seek Hide and Seek is a wonderful way to keep young boys and girls engaged, learning and having fun with early education. And Miffy the talking bunny wants to help! This groundbreaking early learning game for kids features Miffy, a cute, lovable bunny who wants to help guide your child learn about colors, shapes, objects and more. An easy-to-understand gameplay, small children will love playing with their new friend.

Jeu de société l'arbre d'équilibre Badaboom Familybul création Oxybul pour enfant de 3 ans à 6 ans - Oxybul éveil et jeux

Иногда бывает, что игрушку, особенно маленькую, хочется упаковать по-особому, с изюминкой. Когда эту изюминку можно заметить, только открыв заветную коробочку!
Предлагаем вашему вниманию интересную упаковку в форме книжки для мини-игрушки!
Итак, для ее создания нам понадобятся следующие материалы:

- бумага для скрапбукинга трех цветов;

- простой карандаш, мягкий ластик;

- циркуль или офицерская линейка;

- ножницы или ножик;

- клей-карандаш, клей «Момент гель» или резиновый;

- ленточки толщиной 1 и 0, 5 см;

- для декора — акварельные рисунки и полужемчужины черного цвета (у вас может быть совершенно другой декор, смотря, для какой игрушки будет ваша коробочка).

Собрав все необходимые материалы, приступаем к работе. Начнем с внутренней части нашей упаковки. Нужно собрать коробочку с открытым верхом по такой развертке:

Чертим квадрат со стороной 10 см и боковые стороны по 5 см и места для скреивания по 1,5 см. Как видим, это не сложно. Можно даже не делать скосы под 45' для склеивания.
Вторая развертка еще проще. Но не забываем сделать припуски с трех сторон от нашей будущей коробки.

Откладываем по горизонтали 10,5 см, 5 см и снова 10,5 см. И по вертикали 11 см. Вот что должно получиться на бумаге:

Теперь, отсекая все лишнее канцелярским ножом, вырезаем обе развертки. Кто не умеет, может воспользоваться ножницами. Должно получиться вот так:

После того как обе развёртки вырезаны по контуру, нужно сложить края. Для этого легонько, задевая лишь верхний слой бумаги, проходимся по местам сгиба канцелярским ножом (или лезвием). Отгибаем стороны внутренней части коробки и склеиваем их при помощи клей карандаша. Верхняя часть похожа на разворот обложки книги.

Не забудьте стереть линии от карандаша, если они у вас видны слишком явно.
Вот как это выглядит в собранном состоянии:

Но это еще не все. Я решила укрепить внутреннюю часть коробки, вырезав прямоугольники для боковушек на 1 мм меньше их размера по длине (то есть 9,9 см на 5 см) и приклеив их во внутрь. Донышко по аналогичному принципу (9,9 см на 9,9 см).

Следующим этапом делаем мини кармашек с внутренней стороны обложки. Выполним его из красивой бумаги с рисунком по такой развертке:

Размеры по длине кармашка 6 на 8 см + 1,5 см припуски по бокам и 2 см снизу.
Вырезаем наш кармашек по контуру. Для красоты я вырезала еще один квадрат( 9,9 на 9,9 см) из той же бумаги, что и кармашек на дно внутренний коробочки.

Все части коробочки у нас готовы, теперь собираем их вместе и не забываем заодно приклеить ленту на клей «Момент» (или на резиновый).

Приклеиваем наш кармашек на внутреннюю часть обложки, подсунув под него ленту. И приклеиваем коробочку ко второму развороту так, чтобы с трех сторон по краю оставалось 0,5 см. Между ними фиксируем второй край ленты. Приклеиваем квадрат (9,9 см на 9,9 см) к дну коробки.
Вот что получилось:

Теперь настало время для самого творческого и интересного момента. Я решила сделать акварельный рисунок на обложку нашей коробочки-книжки, а кто не умеет рисовать, можно найти готовую картинку и распечатать ее.

Вырезаем нашу картинку фигурными ножницами и примеряем на обложку.

Приклеим нашу картинку чуть позже, настал черед нашей «изюминки»! Сначала нарисуем или возьмем готовые крылья бабочки. Поскольку я очень люблю рисовать, опять взяла в руки кисти и краски :) Наши крылья дожны соответсвовать размеру игрушки и помещаться в коробочку.

Вот так выглядят мои крылышки после того, как рисунок высох и я их вырезала.

При вырезании не забудьте оставить припуски, которые помогут нам приклеить крылья ко дну коробки. Итаак, на донышке коробки помечаем середину карандашом и симметрично приклеиваем крылья.

Теперь нужно сделать две небольшие прорези около наших крыльев, чтобы продеть в них ленту, которая будет фиксировать игрушку в коробочке.

Практически готово! Осталось приклеить это красивое донышко с крыльями на дно коробки:

Мне кажется, мишке Фрошу там очень удобно! :) Оформляем обложку: приклеиваем картику и украшаем, добавив глазки-полужемчужинки на шапочку, а также вырезаем небольшие уголки из той же бумаги, что и кармашек. Завязываем бант и любуемся результатом!

Надеемся, что наш мастер-класс понравился вам и вы нашли для себя что-то новое! Всего вам самого солнечного!

Иногда на меня что-то находит, и хочется особенно красиво упаковать игрушки. Например, как это произошло с мотыльками Такахиро и Капелькой, которые завтра отправятся в путь.

Предлагаю вашему вниманию описание процесса «апгрейда» коробки.

Я купила коробку в обычном магазине, теперь нужно закрепить в ней мотыльков.

Сначала вырезаю из плотного картона прямоугольник по размеру дна коробки:

Затем беру двусторонний скотч и бархат. Бархат нужен для оклеивания дна коробки.

Клею скотч на картон:

Накладываю на сторону картона со скотчем бархат:

Плотно прижимаю, загибаю по форме картона:

Закрепляю с обратной стороны на двусторонний скотч уголки ткани:

Фиксирую малярным скотчем:

Переворачиваю картон, прикладываю игрушки и помечаю шилом точки, куда будут продеты ленты-завязочки:

Делаю шилом отверстия. Обычно завязочки располагаются в районе шеи и талии игрушки.

С помощью вязального крючка продеваю ленты в отверстия:

Теперь наклеиваю двусторонний скотч на дно коробки:

На него накладываю картон, обтянутый бархатом и плотно прижимаю:

Теперь кладу на предназначенное ей место игрушку и завязываю бантиком ленточки:

Оба мотылька, таким образом, плотно зафиксированы в коробке.

Не забываю положить в коробку подарок и сертификат:

Готово! Мотыльки полетят домой в уютной коробочке :)

Благодарю за внимание! Приятного вам творчества!

Использование материалов и фотографий данного мастер-класса в коммерческих целях возможно только с письменного разрешения автора. При копировании материалов ссылка на источник обязательна.

Читайте также: