Lego list of products

Обновлено: 03.05.2024

The LEGO Group, one of the largest toy manufacturers in the world, is owned and managed by the Kirk Kristiansen family in Billund, Denmark. The company operates in 30 countries and has 50 companies worldwide. The company's main business is the manufacturing, development, marketing, and distribution of the LEGO toy system. Its products are sold in more than 130 countries, and an estimated 300 million children have played with LEGO bricks.

LEGO built its leadership position in the construction-toy industry by making children its vital concern. According to a company press release, "Our basic business concept and the foundation for all LEGO products and activities is that we take children and their needs seriously."

The company sees its fundamental task as one of stimulating children's imaginations and creativity, and encouraging them to explore their own world. This corporate mission has allowed LEGO to develop a wide range of products around its basic construction-toy theme. These include products incorporating robotics; media products, such as software, music, video, books, and film for children; educational products for kindergartens and schools; and lifestyle products such as clothes, watches, bed linen, and puzzles.

LEGO also operates two theme parks, one in Bil-lund, Denmark, opened in 1968, and one in Windsor, England, opened near London, in 1996. A third park is scheduled to open in Carlsbad, California, near San Diego, in 1999.

COMPANY FINANCES

Although LEGO is a private company, its annual report is available on the company's web site. For 1997, LEGO reported revenues of 7.6 billion Danish kroner (DKK), or approximately $1.12 billion. Revenues came mainly from sales to retailers and distributors, licensing income, and revenue from LEGOLAND parks, among other sources. That was a 1-percent increase over 1996 revenue of DKK 7.5 billion or $7.28 billion.

Financially, 1997 was not a good year for LEGO. Revenues were up, yet net income for 1997 was only DKK 171 million ($25.3 million), compared with net income of DKK 699 million ($103.4 million) for 1996.

Sales in 1997 stagnated overall compared with a 4-percent increase in 1996. However, the company enjoyed substantial increases, zero growth, and declines in various markets.

ANALYSTS' OPINIONS

Many analysts believe LEGO to be a financially stable company, and the company's expansion in many areas of its business seems to indicate this is true. Also, the company's workforce has increased by more than 50 percent over the past seven years.

With all of its success, LEGO, critics say, still has need for growth. Competition with other toy manufacturers is fierce. The average German family bought six LEGO sets per year per child compared to U.S. figures of 2 or 3 sets per year per child. Many analysts see LEGO's plans to develop new theme parks as a competitive edge. The company plans to open a new theme park every three years starting in 1999. LEGOLAND in Denmark counted 1.3 million visitors in 1996, and LEGOLAND Windsor, near London, had 1.4 million visitors that year after opening in March 1996. Compared to Disneyland's 13.0 million per year, these numbers may seem low, but analysts saw them as promising. LEGO's goal is 1.8 million visitors per year at each of its parks.

HISTORY

In 1932 Ole Kirk Christiansen, a Danish carpenter, went into business with the intent of building houses. Feeling the impact of the depression in the 1930s, most people were not able to afford such luxuries. He looked for other possibilities with his business and began building wooden toys. Combining two Danish words, "Leg Godt" which means "play well," he derived the name LEGO for his company.

By the late 1930s, LEGO produced many different types of wooden toys, including vehicles, animals, and Yo-Yos. In 1947 LEGO began producing plastic toys, which included baby rattles, toy tractors, small dolls, and animals. In 1949 the company introduced Automatic Binding Bricks, which were plastic building bricks. By 1955 the "LEGO System of Play" was introduced. These sets included small molded vehicles and figures along with town maps.

In 1958 Godtred Kirk Christiansen, son of the company founder, invented a new system for coupling the plastic bricks. He developed the tubes placed inside LEGO bricks that made the bricks stick together better. This discovery also increased the nearly endless number of ways bricks could be combined.

The first sales company outside of Denmark was established in Germany in 1956. By 1960, sales companies branched out to include France, Great Britain, Switzerland and Sweden. LEGO entered the U.S. market around 1974 and opened a factory and sales office in Connecticut.

In 1980 the company established its Dacta division to work on educational products for schools. The Dacta line includes complex sets that challenge students to build working machines and solve problems using math and logic.

FAST FACTS: About The LEGO Group

Ownership: The LEGO Group is a privately owned company. It is owned and managed by the Kirk Kristiansen family in Denmark.

Officers: Kjeld Kirk Kristiansen, Pres. & CEO; Mads Ovlisen, Chmn.; Niels Christian Jensen, Exec. VP Marketing & Product Development

Employees: 9,400

Principal Subsidiary Companies: The LEGO Group owns 50 companies in 30 countries, including Lego Systems Inc. in the United States.

Chief Competitors: LEGO competes with other toy manufacturers and specifically with construction-toy manufacturers, including: Tyco Toys Inc.; Rivtik; Tandem Toys; PEDLO; GOMPLA; and K'Nex Industries.

Continuing to grow over the years, LEGO was ranked as one of the world's top 10 toy manufacturers in 1996, being the single European company on the list. All of the other top 10 toy companies were American or Japanese. In 1997 it introduced a record 103 new products at the annual American International Toy Fair in New York City.

STRATEGY

LEGO's strategy is to provide a wide range of creative experiences, construction toys, educational materials, lifestyle products, family parks, and media products for children all over the world. The development of these products and activities is guided by the company's vision of "Idea, Exuberance, and Values" and the shared belief that children are of vital concern to LEGO.

The company's goal is for the LEGO logo and name to be known among families with children as the strongest brand in the world. While the company's core business area is the development, production, marketing, and distribution of the LEGO toy system, it is also exploring several new product areas. In order to remain competitive, it has increased the rate of new product introductions and lessened the time it takes to develop an idea into a finished product. In 1997 the company introduced more than 180 new products, equal to almost half its entire product line.

INFLUENCES

The Great Depression in the 1930s forced Ole Kirk Christiansen to be flexible with the times. Originally planning to build houses, Christiansen quickly changed his plan to manufacture wooden toys. The invention of plastics allowed LEGO to be the first company to buy a plastics injection-molding machine in 1947. This offered greater selection, capabilities, and strength in the toys LEGO manufactured.

LEGO grew to become one of the top toy manufacturers in the world. With this growth, however, came greater demands. By the 1990s, the company faced fierce competition from companies like K'Nex Industries and Ritvik, maker of Megablocks. Large stores selling toys, such as Wal-Mart and Toys 'R' Us, began to require more selection and faster shipment. LEGO had to shift its strategy to focus on marketing and production.

The company also had to develop new products in a timely fashion. Between 1995 and 1997, the number of products on the market less than one-year-old increased from 48 to 60 percent. In order to get these new products to market faster, LEGO had to reduce total production time significantly, in some cases cutting this time in half. LEGO also had to maintain good relations with big name buyers like Target, Wal-Mart, Toys 'R' Us, and Kmart, which, combined, accounted for nearly two-thirds of all toy sales. LEGO began giving regular invitations to these companies to tour its Enfield, Connecticut, plant in order to foster good relations.

CHRONOLOGY: Key Dates for The LEGO Group

Ole Kirk Christiansen sets up a firm to manufacture stepladders, ironing boards, and wooden toys in Billund, Denmark

The company takes on the name LEGO

LEGO is Denmark's first company to buy a plastic injection-molding machine for toy making

The company introduces plastic Automatic Binding Bricks

Automatic Binding Bricks are renamed LEGO Bricks

The first LEGO System of Play sets are introduced

The current LEGO stud-and-tube coupling system is patented

The DUPLO brick is invented for smaller children

LEGO figures are introduced and are the biggest selling product to date; LEGO enters the U.S. market

Dacta is established to build educational products for schools

The first official LEGO World Cup building championship is held in Denmark

The world record is set for toy rail construction—1,788 feet of LEGO rails and three model locomotives

LEGO is the only European company ranked in the world's top 10 toy manufacturers

Introduces a record 103 new products at the International Toy Fair

LEGO's marketing division had to make some adjustments as well. To compete with other toy companies, LEGO began offering coupons with sets purchased at a price of $14 or higher. The company also extended an invitation to consumers to join the LEGO Builders Club, which offers coupons and a LEGO magazine. Part of LEGO's goal in doing so was to raise membership by 50 percent by the end of 1997.

CURRENT TRENDS

LEGO is accelerating the rate at which it introduces new products. In 1997 it introduced 103 new products at the American International Toy Fair in New York and more than 180 new products during the year. While some of these new products were variations on existing products, many were brand new. Some of the new products incorporate the latest technology, including a "smart" brick with an imbedded computer chip, CD-ROM games, and robotics.

Over the past couple of years, LEGO has made a substantial investment in developing digital products. For many years it has collaborated with the Media Lab at the Massachusetts Institute of Technology (MIT) to lay the foundation for such products as LEGO Mindstorms, a child-friendly programming language, digital LEGO bricks, and CD-ROM titles, among other new products.

LEGO is committed to offering a wider variety of stimulating experiences for children through such diverse offerings as its theme parks and interactive educational exhibits. After opening in March 1998 at The Children's Museum of Indianapolis, the LEGO Ocean Adventure will travel to other children's museums in the United States for one year. It is an interactive, educational exhibit that allows children to immerse themselves in an imaginary ocean environment where they encounter life-size LEGO sharks, dolphins, and other sea creatures. The exhibit provides a wide variety of hands-on activities and unlimited play possibilities for children. Four interactive stations, including a research submarine and a rover building area, are part of the exhibit.

With cutbacks in educational spending in the United States, LEGO closed the U.S. branch of its Dacta division in 1997 and moved its functions to Denmark. The move was part of a global reorganization of Dacta to improve operational efficiency. Overall, Dacta sales in North America, France, and Scandinavia increased during 1997. The company decided to focus on a smaller number of professional institutional suppliers to improve market contact with its educational customers.

In early 1998 LEGO announced an agreement with Lucas Licensing Ltd. under which LEGO will have exclusive rights to manufacture, market, and distribute Star Wars construction toys. With a new Star Wars movie scheduled for release in the United States in May 1999, LEGO planned to introduce its first assortment of LEGO building sets based on the original Star Wars trilogy in early 1999. It was the first such licensing agreement for LEGO.

PRODUCTS

LEGO Media International, a division established in 1996, introduced its first computer game in October 1997 called LEGO Island. Developed in collaboration with Mindscape, one of the world's largest CD-ROM producers, LEGO Island was the biggest-selling computer game in the United States and ranked high on the world's top 10 list of software for children. Three more CD-ROM titles are planned for 1998.

Mindstorms, a new LEGO system that features a building brick with an imbedded microchip, was introduced for 1998. The RCX brick, as it is called, allows children with the help of a personal computer to build and program robots that move and act on their own. Using RCX and traditional LEGO bricks, children build their creature, then use RCX code, a child-friendly programming language, to develop a program. Then they download the program from their computer to the RCX using a special infrared transmitter. Unlike many other LEGO products, Mindstorms is aimed at children, ages 11 and older. However, the company is working on other robotics projects for children as young as 6.

LEGO first presented its Mindstorms technology at the Museum of Science and Industry in Chicago, where the first LEGO Mindstorms Learning Center was opened in late 1997. At the Learning Center, children can create their own robots and vehicles using programmable LEGO elements and LEGO's specially developed software.

Other new product introductions in 1997 included many new items in LEGO's PRIMO Baby line. A new Dinosaurs theme surrounded newly released toys in the LEGO DUPLO Preschool line. The LEGO SYSTEM line included additions such as Divers, Fright Knights, U.F.O., Aqua Raiders, and Robo Force. Many new pieces and characteristics accompanied these new products, including domed pieces for constructing futuristic under-sea adventures; extra large, curved pieces for making round, space-centered models; heat-activated stickers; and fiber optics capabilities.

LEGO SCALA, a product line designed especially for girls, featured new additions in 1997 to the flexible doll's house system, which allows girls to arrange the various elements however they desire. The dolls—a father, two mothers, three teenage daughters, and a baby—have flexible limbs and are able to hold things in their hands.

CORPORATE CITIZENSHIP

Annually, LEGO gives an international prize (LEGO Prize) of DKK 1 million to people and/or establishments that strive to improve the living conditions of children. This prize is one in which no applications are taken. Since 1985, 24 individuals, institutions, and establishments in 17 countries have been awarded the LEGO Prize.

LEGO itself has won several awards including the ACITT 1994 Awards, First Prize; Gold Award 1996 Worlddidac Foundation; Best Education Product MacUser 1994 Awards; Presidents Citation International Technology Education Association; Teacher's Choice Learning 91; New Product Awards for The Nursery & Creche '95; 10 Best Children's Educational Products for the Dr. Toy; and Parents' Choice Award 1995.

IF THEY COME, THEY WILL BUILD IT?

As of spring 1999, America will have a hot new vacation destination for tourists: Legoland, yes, Legoland, will open up in Carlsbad, California. It will feature rides, shows, restaurants, and Lego, Lego, Lego. At the heart of Legoland will be Miniland, where approximately 30 million Lego bricks will be used to create various kinds of displays. This will be the third Legoland theme park worldwide, and the estimated construction cost is in the neighborhood of $130 million. And here you thought Legos were just fiendish toys randomly scattered by small children to cripple barefoot parents in the middle of the night.

GLOBAL PRESENCE

Based in Denmark, LEGO products are manufactured and marketed throughout the world. There are LEGO factories in 5 countries: Denmark, Switzerland, the United States, Brazil, and Korea. In 1997 the company's products were sold in more than 130 countries. The company's first computer game, LEGO Island, was marketed in 8 different language versions: English, German, French, Danish, Spanish, Portuguese, Korean, and Japanese.

In declining order, the company's top 10 international markets in 1997 were Germany, the United States, the Benelux countries—Belgium, Netherlands, and Luxembourg—France, Great Britain, Japan, Austria and Hungary, Italy, and Canada.

EMPLOYMENT

In 1997 the number of full-time positions with the company rose to 8,671 from 8,167 in 1996. Of those, 4,260 positions were in Denmark and 4,411 in other countries. Including temporary positions, the company employed 9,867 people worldwide in 1997. The LEGOLAND parks organization accounted for more than 10 percent of LEGO employees worldwide.

SOURCES OF INFORMATION

Bibliography

broderick, pat. "legoland is ready to break ground at carlsbad ranch." san diego business journal; 31 march 1997.

french, howard. "lego closing out dacta division." journal inquirer-manchester, ct, 10 january 1997.

french, howard. "lego systems just toying with the competition." journal inquirer-manchester, ct, 28 january 1997.

harrison, david. "lego, brady set to meet on huge u.s. theme park." baltimore business journal, 10 may 1996.

jackson, susan. "putting the snap back in lego." business week, 30 december 1996.

jacobson, linda. "lego virtual village: a collaborative play space for designers." silicon graphics, december 1996.

"the lego group and mindscape turn lego bricks into bytes on cd-rom." coming soon magazine, 25 january 1997.

mcnary, dave. "building a home for lego maniacs." daily news. los angeles, ca: 21 september 1997.

oster, patrick. "from tiny plastic bricks . . . a mighty theme park." business week, 7 october 1991.

segel, dee. "lego isn't just for building toys any more." the courant, 21 august 1995.

ward, bruce. "lego goes electronic: new mindstorms gives creative children building blocks of technology." ottawa citizen, 30 january 1998.

For an annual report:

For additional industry research:

3944 games, toys, and children's vehicles

7996 amusement parks

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Explore the world without leaving your home. LEGO® Architecture sets give builders a chance to recreate stunning landmarks, iconic city skylines and famous historical buildings. These impressive sets are a wonderful gift for anyone interested in travel, history and design.


Batman™

Join the Caped Crusader™ to defend Gotham City™ against villains with fun and impressive builds. From the Classic TV Series to the action-packed films, LEGO® Batman™ has sets for kids and adults of all ages. Play out exciting scenes or construct authentic-looking crime-fighting vehicles.


BOOST

LEGO® BOOST lets children create models with motors and sensors, and then bring their creations to life through simple, icon-based coding commands. The free LEGO BOOST tablet app includes easy step-by-step building instructions for creating and coding multifunctional models.


BrickHeadz

LEGO® BrickHeadz™ are unique collectibles to build and display. Featuring renditions of adorable animals and pets, cartoons and fan-favourite film characters.


Brick Sketches™

Create your own buildable artwork with LEGO® Brick Sketches™ sets to display. Featuring 3D illustrations of iconic characters, these LEGO® works of art will bring fun and colour to every child’s room.


It’s a bustling urban scene with LEGO® City sets full of realistic vehicles, buildings and a variety of fun characters. Young builders can construct emergency services such as police and fire brigades, trains, shopping centres and more. Stimulate your child’s creativity to build their own unique city.


Classic

Develop children’s creativity with LEGO® Classic. Sets contain ideas to help them get started, while special pieces alongside classic LEGO bricks inspire even further. And because LEGO Classic spans so many different age groups, there’s fun for all the family and imagination for every generation.


Creator 3-in-1

Kick-start creative fun with a chance to build 3 different models in each LEGO® Creator 3in1 set. Build and then rebuild to play out ever-changing stories with animals, buildings, vehicles and robots too.


Creator Expert

Looking for a challenging build that you can display with pride? LEGO® Creator Expert includes authentic replicas of iconic vehicles, detailed modular structures, pop culture favourites and seasonal sets.


Superhero fans of all ages can immerse themselves in the thrilling DC Universe™ with LEGO® sets based on the films. Take to the skies with Superman™, engage in exciting battles with Wonder Woman™ and fight crime with Batman™.


Disney™

LEGO® | Disney favourites such as Disney's Moana or Elsa as well as princess characters like Cinderella, Ariel and Rapunzel will come to life as your child recreates romance, adventure and heroism. LEGO | Disney has all the elements such as castles, towers, a carriage, treasure chests, gateways and more for your child to play out these classic stories and inspire them to build their own fairytales.


Disney Mickey and Friends

Give youngsters a great experience in the wonderful world of LEGO® | Disney Mickey and Friends building sets. Join Mickey, Minnie, Donald, Daisy, Goofy and more classic Disney characters in fun-packed sets that offer nurturing role-playing skills and developmental activities.


Disney and Pixar’s Lightyear

Young builders can launch into their own intergalactic adventures with LEGO® | Disney and Pixar’s Lightyear. Imaginations take flight as fans can reimagine Buzz Lightyear’s epic space missions from the film with creative playsets for out-of-this-world fun.


Bring a colourful new level of excitement to arts and crafts with bold and customisable LEGO® DOTS sets. Invite kids to create wearable bracelets, bag tags and home decor objects such as picture frames and pencil holders. Kids use unique decorative tiles to make designs of their own.


DUPLO®

When little ones have big imaginations, LEGO® DUPLO® building blocks unleash their creativity through developmental learning. These play sets put open-ended fun, self-expression and joyful exploration into young children’s hands.


Friends

LEGO® Friends invites kids to join five best friends and their adventures in Heartlake City. Take part in fun activities like sports, animals, music, shopping, the environment and all kinds of cool stuff. See how each character’s unique personality can spark your child’s creativity and imagination.


Frozen

Prepare for the adventure! With LEGO® | Disney Frozen, you can recreate film moments from Disney’s epic Frozen films and let imagination come to life! The Magic is in your hands! The LEGO | Disney Frozen range of buildable toys features the lovable and inspiring characters from the Frozen film, as well as details, features and functions that will spark kids’ imagination.


Harry Potter™

Builders can bring the enchanting world of Harry Potter™ to life, filled with wizards, witches and whimsical creatures. LEGO® Harry Potter™ sets let fans make the magic come alive at Hogwarts™. Relive amazing scenes and share endless stories with Harry, Ron, Hermione and other beloved characters.


Ideas

Ideas offer a variety of sets inspired by and voted for by LEGO® fans. Each one is filled with unique details and ready to display when finished. They include original concepts, musical instruments and sets based on movies and TV shows.


Jurassic World™

Enjoy hours of thrilling dinosaur adventures with LEGO® Jurassic World™ play sets. Join the heroic characters and try to contain the dinosaurs loose in the park by building cool vehicles, scientific equipment and laboratories.


LEGO® Art

Immerse yourself in a unique building experience with LEGO® Art. Whether you create your own map of the world or a portrait of an iconic celebrity or film character, LEGO Art offers a relaxing and rewarding way to display your passion.


LEGO® Education

Traditionally developed for school settings, LEGO® Education solutions ignite students’ natural curiosity and help them develop essential 21st century skills.


LEGO® ICONS™

Designed for a challenging yet rewarding building experience, LEGO® ICONS™ sets showcase impressive landmarks, modular buildings, classic vehicles, pop culture favourites and beautiful home décor sets. Find your passion and immerse yourself in builds that are worthy to be displayed.


LEGO® Super Mario™

Bring your favourite characters to life with LEGO® Super Mario™. From Starter Courses to Expansion Sets, Power-Up Packs and Character Packs, build levels to make LEGO® Mario™ and LEGO® Luigi™ take on enemies and collect coins. Explore the LEGO Super Mario app for digital tools, play ideas and more.


Marvel

Celebrate the expansive Marvel Cinematic Universe filled with amazing super heroes, evil villains and endless action-packed play. LEGO® Marvel sets give builders of all ages a way to recreate exciting film scenes and build impressive collectables from the Infinity Saga.


MINDSTORMS®

Create and command robots that do what you want. Unleash the creative powers of LEGO® MINDSTORMS® to build robots that walk, talk, think and do anything you can imagine. Begin by building one of the five cool robot characters, and control it with your smart device.


Minecraft®

LEGO® Minecraft® sets bring the popular video game to life with LEGO® bricks for fans to recreate its unique characters and exciting play environments. Kids can use their creative construction skills to come up with their own Minecraft® stories and adventures.


Minifigures

LEGO® Minifigures are an ideal way to treat your child. Each mystery bag contains a minifigure and accessories, but they won’t know which one they’re getting until they open them up and find out. Your child will love meeting them and trading duplicate models with their friends. Which one will they get?


Minions


Monkie Kid™

Inspired by the classic Chinese legends of The Monkey King and Journey to the West, LEGO® Monkie Kid™ sets are an amazing way for children to role-play colourful adventures. Young builders can celebrate a world of traditional heroes and villains through exciting battles and creative play.


NINJAGO®

LEGO® NINJAGO® play sets provide a thrilling world of ninjas filled with adventures and epic battles against the forces of evil. Young builders can master the art of Spinjitzu, drive cool vehicles, construct training dojos and play out fun stories from the hit TV show.


Power Functions

Bring your LEGO® MINDSTORMS® robot to life or power a custom Technic creation with movable parts using Power Functions.


Powered UP


SERIOUS PLAY®

LEGO® SERIOUS PLAY® is an innovative, experiential process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, LEGO SERIOUS PLAY® deepens the process of reflection and supports an effective dialogue – for everyone in the organisation.


Speed Champions

LEGO® Speed Champions puts children in the driving seat as they race cars by the likes of McLaren, Porsche and Ferrari. Prepare cars to race and swerve around other drivers to take the chequered flag! Help them live out racing dreams with these authentic and super-fast cars.


Spider-Man

Calling all web-slingers – we have Spider-Man sets for every age. Builders will love to use their spidey sense to fight crime with their favourite superhero.


Star Wars

Feel the Force as you build with LEGO® Star Wars™ and channel your Jedi-like focus to relive thrilling scenes from the legendary space saga. Fans of all ages can recreate memorable moments with iconic vehicles, favourite characters and authentic-looking models worthy of display.


Stranger Things

LEGO® Stranger Things sets offer fans of the Netflix series an immersive building experience from the Upside Down to the nostalgic 1980s universe. Join the kids as they battle evil beings from otherworldly origins and recreate scenes from the hit show.


Technic

LEGO® Technic sets offer a challenging experience for advanced builders, featuring realistic vehicle movement and mechanisms that explore engineering concepts. Construct sports cars, race cars, motorcycles, construction vehicles and more with authentic details and working functions.


VIDIYO™

Drop a beat! VIDIYO is an exciting digital play experience in collaboration with Universal Music Group that lets kids bring their original music video creations to life using the songs they like from the artists they love.

Enhance any build with LEGO® accessories sets in categories like sports accessories, food accessories and more. Each Xtra pack contains extra LEGO pieces and themed elements perfect for play or display.

E ver Ever wondered what the largest LEGO sets of all time were? Well, wonder no longer as we take a look at the 30 biggest LEGO sets ever created that will keep your creativity flowing for hours on end.

This is the most up to date list on the web, containing the latest 2022 entries including the new Batman Art set.

The LEGO brick has helped fuel imaginations worldwide with bigger and better sets released every year. Back in January 1958, when the LEGO brick we know and love today was perfected, sets consisted of just 100 pieces. The 1958 LEGO church was the largest set at 149 pieces(!)

Over the years the numerous ways these lovable studded bricks can be stacked together in different configurations has produced countless sets and memories. With many builders still enjoying LEGO as adults (AFOL) we've seen larger and maturer sets become much more common.

Join us as we take a look at the top 30 biggest commercially released LEGO sets of all time. With entries from Batman, Ghostbusters, Harry Potter, Disney and Star Wars, how many do you have in your collection? And, more importantly, how many do you want in your collection?

Please note: This article includes affiliate links. When you purchase qualifying products from those links we may earn a commission that helps support the site. As an Amazon Associate I earn from qualifying purchases.

1. LEGO Art World Map

The new LEGO Art World Map is the largest individual LEGO set ever made. It contains a whopping 11,695 pieces - that's 2,605 more pieces than the Titanic in second place and 4,154 more pieces than the Star Wars UCS Millennium Falcon.

Measuring at over 25.5 in. (65 cm) high and 40.5 in. (104 cm) wide, the world map can be wall mounted or displayed on a shelf.

The kit comes with a soundtrack, so you can enjoy an audio world tour as you build while oceans can be customized to give the map a twist and landmass sections can be moved to refocus the map on 1 of 3 sections of the world. The world map costs a reasonable $249.99 / £229.99 / 249.99€, which means the price per part is around 2 cents/per brick - albeit almost all of them are single studs.

Конструктор LEGO Creator Крокодил 31121
Конструктор LEGO Creator Крокодил 31121
Конструктор LEGO Creator Крокодил 31121
Конструктор LEGO Creator Крокодил 31121
Конструктор LEGO Creator Крокодил 31121

Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941
Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941
Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941
Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941
Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941

Конструктор LEGO Star Wars Защита базы Эхо 75241
Конструктор LEGO Star Wars Защита базы Эхо 75241
Конструктор LEGO Star Wars Защита базы Эхо 75241
Конструктор LEGO Star Wars Защита базы Эхо 75241
Конструктор LEGO Star Wars Защита базы Эхо 75241

Конструктор LEGO Minecraft Битва за красную пыль 21163
Конструктор LEGO Minecraft Битва за красную пыль 21163
Конструктор LEGO Minecraft Битва за красную пыль 21163
Конструктор LEGO Minecraft Битва за красную пыль 21163
Конструктор LEGO Minecraft Битва за красную пыль 21163

Конструктор LEGO Super Heroes Веном 76187
Конструктор LEGO Super Heroes Веном 76187
Конструктор LEGO Super Heroes Веном 76187
Конструктор LEGO Super Heroes Веном 76187
Конструктор LEGO Super Heroes Веном 76187

Конструктор LEGO Harry Potter Новогодний календарь 76390
Конструктор LEGO Harry Potter Новогодний календарь 76390
Конструктор LEGO Harry Potter Новогодний календарь 76390
Конструктор LEGO Harry Potter Новогодний календарь 76390
Конструктор LEGO Harry Potter Новогодний календарь 76390

Конструктор LEGO Harry Potter Хижина Хагрида спасение Клювокрыла 75947
Конструктор LEGO Harry Potter Хижина Хагрида спасение Клювокрыла 75947
Конструктор LEGO Harry Potter Хижина Хагрида спасение Клювокрыла 75947
Конструктор LEGO Harry Potter Хижина Хагрида спасение Клювокрыла 75947
Конструктор LEGO Harry Potter Хижина Хагрида спасение Клювокрыла 75947

Конструктор LEGO Harry Potter Хогвартс: Тайная комната 76389
Конструктор LEGO Harry Potter Хогвартс: Тайная комната 76389
Конструктор LEGO Harry Potter Хогвартс: Тайная комната 76389
Конструктор LEGO Harry Potter Хогвартс: Тайная комната 76389
Конструктор LEGO Harry Potter Хогвартс: Тайная комната 76389

Конструктор LEGO Harry Potter Хогвартс: пушистая встреча 76387
Конструктор LEGO Harry Potter Хогвартс: пушистая встреча 76387
Конструктор LEGO Harry Potter Хогвартс: пушистая встреча 76387
Конструктор LEGO Harry Potter Хогвартс: пушистая встреча 76387
Конструктор LEGO Harry Potter Хогвартс: пушистая встреча 76387

Конструктор LEGO Harry Potter Хогвартс: ошибка с оборотным зельем 76386
Конструктор LEGO Harry Potter Хогвартс: ошибка с оборотным зельем 76386
Конструктор LEGO Harry Potter Хогвартс: ошибка с оборотным зельем 76386
Конструктор LEGO Harry Potter Хогвартс: ошибка с оборотным зельем 76386
Конструктор LEGO Harry Potter Хогвартс: ошибка с оборотным зельем 76386

Конструктор LEGO Jurassic World Индоминус-рекс против анкилозавра 75941

Ребенок очень любит динозавров. Поэтому выброр пал на этот конструктор. Набор очень интересный,в лучших традициях лего..

Конструктор LEGO Star Wars TM Шлем Бобы Фетта 75277

Сын большой фанат Звездных войн, а посмотрев сериал Мандалорец совсем зафанател )) Пришлось купить такой конструктор, для фанатов самое то )..

Знакомство с конструкторами LEGO, начинается с яркой, интересной и обучающей, созданной специально для малышей серией LEGO DUPLO. Легкое понимание сюжетов, которые помогают малышам познать окружающий мир, безопасность всех наборов, развитие мелкой моторики – делают эту серию конструктором №1 для дошкольников.

Любителей мультфильмов ждут наборы с замечательными анимационными персонажами: Майлзом, Микки и Минни.

В линейке для девочек LEGO Friends, Вас ждут потрясающие наборы с веселыми подружками из города ХартЛейк Сити, множеством ярких элементов и захватывающими приключениями, которые так нравятся девочкам.

Серия LEGO City представлена знакомым каждому мальчишке ассортиментом самых успешных тем: «Пожарные», «Крутые машины», «Полиция», «Спасатели» и многими другими профессиями, которые нас окружают и которые очень понятны ребенку.

Серия LEGO Star Wars™, с героями из фильма «Звёздные войны» перенесет любителей космических приключений в новые, захватывающие миры с уникальными персонажами и кораблями.

Ни одного мальчишку не оставит равнодушным серия LEGO NINJAGO™.

Серия NEXO KNIGHTS™ — это новая невероятная вселенная рыцарей, где для победы над тёмными силами и спасения Королевства Найтония теперь необходимы самые современные технологии. Новое игровое приложение NEXO KNIGHTS поможет храбрым NEXO рыцарям обрести уникальные способности, чтобы отразить нашествие Огненных Монстров под предводительством злобного королевского шута Джестро. Новая линейка LEGO NEXO KNIGHTS™ объединяет классическое конструирование из кубиков и возможности игрового Приложения. Пришло время стереть границы между реальным и виртуальным миром!

Любителей головокружительных приключений ждут новые наборы LEGO Super Heroes cо «всемогущими» персонажами, способными победить любых врагов.

Невероятные по своей детализации и сложности машины LEGO Technic, в том числе машины с функцией Power Functions не оставят равнодушными и взрослых любителей конструкторов LEGO.

Интересуетесь робототехникой? Уникальный по своим возможностям и характеристикам набор LEGO MINDSTORMS EV3 откроет для Вас двери этого увлекательного направления.

В других популярных сериях для мальчиков и девочек Вас ждут герои и сюжеты, которые сделают процесс конструирования еще более увлекательным и интересным!

Все выпускаемые на данный момент серии конструкторов LEGO, и даже более. Эксклюзивные наборы и раритетные конструкторы предыдущих годов.

"Включаем серые клеточки после каникул"

“ Только лучшее является достойным”

Оле Кирк Кристиансен (основатель компании LEGO®)

Давно известный факт, что обучение ребенка, независимо от его возраста, лучше всего проходит в игровой форме. Таким образом, материал усваивается гораздо интереснее и легче, а соответственно и эффективнее. Не стоит наседать на своих непосед с учебниками и разнообразными методическими пособиями. Подобными способами можно добиться лишь отрицательного отношения к учебе и минимальный процент усвоения материала. Нужно понимать, что учебный процесс должен быть увлекательным, тогда от него и польза будет!

На сегодняшний день на российском рынке существует множество развивающих игр и игрушек для детей разного возраста. Одним из ярких примеров этого являются детские конструкторы LEGO, в основе которого лежат простота и универсальность. Игровые наборы LEGO полностью отвечают запросам своих покупателей, постоянно меняясь и совершенствуясь, он прочно занял свое место в детских комнатах. Ведь получая в подарок коробку с конструктором, ребенок получает будущий мир, создавая который и играет, и учится, и развивается одновременно.

Помимо основного ассортимента наборов LEGO, которые продаются в фирменных магазинах по всему городу, можно выделить и новое направление в конструировании - LEGO Education (обучающие образовательные конструкторы и робототехника), покорившее учебные центры по всей Европе. Неизменным остается лишь то, что всю продукцию LEGO условно можно поделить на несколько серий: наборы для малышей, для детей школьно возраста и наборы для всей семьи.

Почему же многие родители доверяют обучение своих детей продукции LEGO? Потому что образование и безопасность являются главными звеньями компании, что подтверждается многолетними исследованиями и сотрудничеством с педагогами и специалистами по детскому развитию. Какие же еще можно выделить преимущества?

- Во-первых, даже просто перебирать кубики в руках – это уже полезно! А если эти кубики цветные, различные по форме и размеру, то вдвойне лучше. Развивается мелкая моторика пальчиков, улучшаются внимание и память. Проявляются творческие способности и смекалка у ребенка.

- Во-вторых, во всех наборах содержится большое количество реалистичных минифигурок различных профессий, фигурок животных, а так же деталей для сборки разнообразных транспортных средств и зданий. Все это позволит изучать окружающий мир и профессии людей, не отрываясь от игры.

- В- третьих, широкий ассортимент настольных игр и наборов с известными киногероями и героями мультфильмов. Отличная возможность для ролевой игры в компании друзей или родителей!

- И в-четвертых, безупречное качество конструктора LEGO, низкий процент брака, а так же максимальная реалистичность готовых моделей. Очень важно, что бы игра была не только увлекательной, но и безопасной.

Вот сколько преимуществ в одном даже самом маленьком наборе с конструктором LEGO. Более широкие возможности по обучению можно получить с игрой в LEGO Education.

Креативность, решение проблем и командная работа.

Все решения LEGO Education основаны на практическом подходе к обучению, при котором ученик активно вовлечен в свой собственный учебный процесс. Вместо простого запоминания чужих работ и достижений, ученики, даже самые маленькие, сталкиваются с задачами, которые побуждают их использовать свое воображение, навык решения проблем и работы в команде. Подразделение LEGO Education включает в себя следующие разделы:

  • Развивающие (для самых маленьких). Позволит углубленно изучить окружающий мир и социальное устройство.
  • Образовательные (для детей старшего возраста, учащихся начальных и средних классов). Ребята в игровой форме учатся основам механики и получают возможность конструирования простейших механизмов. Созданные модели расскажут школьникам о физике и движении тел. Наборы объясняют принцип действия пневматических цилиндров, работу ветряной мельницы, знакомят с солнечной батареей и вольтметром.
  • Робототехника (для учащихся старших классов и институтов). Ученики могут строить модели LEGO, используя моторы и датчики для подачи энергии, соединять модели с компьютером и, пользуясь простыми инструментами программирования, задавать поведение модели.

Говоря о конструкторах LEGO, вот что на самом деле прячется под понятием «игрушка». И это далеко не полный список всех преимуществ. Занимаясь с продукцией LEGO, дети не просто играют, они работают с набором межпредметных тематических заданий и развивают свои навыки не только в познании окружающего мира, но и в науке, технологиях, проектировании, а так же в языке и грамотности.

Благодаря подобным игрушкам можно открыть детям увлекательнейший мир, который они создадут собственноручно! И это не маловажно, ведь подобные действия станут мощным мотивирующим фактором для изучения математики, физики, информационных технологий и других смежных наук.

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