Lego vs real life
Обновлено: 22.04.2024
Steve and his trust sidekick pig have to battle them in a minecraft in real life mob battle. All The LEGO meets Minecraft Episodes!
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Майнкрафт эндер перл в реальной жизни. Майнкрафт против реальной жизни. Персонажи Майнкрафт в реальной жизни (мобы, меч .
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Ever get bored of vanilla Minecraft? Steve downloads a mod for Star Wars, Mario, NERF, Harry Potter, Lego, Skyrim, Call Of Duty .
Майнкрафт кровать в реальной жизни. Майнкрафт против реальной жизни. Персонажи Майнкрафт в реальной жизни (мобы, меч, алмазы .
LEGO MINECRAFT vs REAL LIFE - Stop Motion Animation 4K Don't forget to wear headphones for a better experience.
Ты смотришь 2 серию МАЙНКРАФТ в РЕАЛЕ! Майнкрафт, или же minecraft, Это было на подобие майна в реальной жизни, .
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The Wolf has been poisoned by an unknown corruption! Alex and Steve must venture out far and wide to a mysterious cave that is .
Спасибо за просмотр и тем кто досмотрел до конца. Я это видео монтировал и делал 2 часа! Картинки все скачаны из .
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A few days ago, I was consulting with a global colleague about our socials media as well as several of the difficulties we have with privacy, worse, the future. Yes, I think we could all agree this is a genuine difficulty. One point that remains to trouble me is that the Web isn’t like that motto from “Las Vegas” specifically “what happens in Las vega stays in Las vega” due to the fact that as soon as you put something on a social on-line network – it could perhaps be there permanently, staying in the cloud up until it might one day be used versus you. Let’s chat.
All moms and dads recognize the amazing feeling of bringing a little bundle of delight into the world, but likewise what a handful they can be. Parental exhaustion is really genuine and also impacting many individuals. Review this short article to figure out what the signs and symptoms are and just how to eliminate it with five simple ideas.
Kids Christmas Presents For Less
Suppose you get to that age old situation where your budget is smaller than the children Christmas provides you need to acquire? Apart from going into debt, there is something a lot more reasonable to do and that is to make straightforward purchases that make certain to please. May I recommend? Try to find some traditional youngsters Christmas provides that have actually been seasonal pleasers like: board video games: faves consist of Syndicate, Hi there Ho Cherry-Oh, Life, Minor Pursuit; card video games like Old Housemaid, UNO or video games.
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Soft Play Areas And Other Ideas To Keep Kids Entertained
If you have a toddler, you will certainly recognize that they are regularly on the move, trying to find brand-new as well as fascinating points to keep them amused. Everything is brand-new to a kid, so they will certainly be constantly filled up with a feeling of question things that they find around them. Unfortunately this can occasionally lead to them touching points or doing things which they are not intended to do. Keeping a youngster active as well as amused can prevent it from discovering areas or touching things which might not be secure for them.
What things do you use in your Real life ? And what are the substitutes for Them In Lego ?
I have one idea
Screws : Are used in Real life to Join Things.
Connectors : Are Use in Lego to also join Pieces.
Both Have the Same functions but in Different reality !
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On a conceptual level or are you using technic pins to hold up say picture frames?
I mean they do the same purpose but with different things :grin: :grin:
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My custom Polybag !
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My custom Polybag !
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Final article : the CBBE pyramid and how Lego and Playmobil can grow their brand equity
To sum up the brand equity of Lego and Playmobil, we used the CBBE pyramid.
Brand salience: From our questionnaire, we can say Lego has a high brand awareness. Even if Lego is not always the first toy brand which comes to people’s mind, at least everyone has heard about it and knows what it does.
Brand performance: about performance, Lego provides quality toys which last for years. Lego also offers many different themes to answer the best children’s expectations and to develop children’s creativity.
Brand imagery: Lego built its image on construction. Starting with bricks you can simply assembly, it created really nice themes : its own and through licenses. With these same bricks, special universes can be created. Thanks to the licenses, Lego modernized its image and is still up-to-date.
Brand judgements: Lego has now so many different ranges and also different licenses. For some, the offer is too wide and Lego identity may be lost. Also, Lego has been criticized to become sexist by creating special ranges for girls. At the beginning, boys and girls could enjoy playing with the same bricks. For others, Lego offers so much possibilities : creating anything from bricks as some artists do.
Brand feelings: For children, it is about fun. Hours can be spent playing with the colourful bricks and creating buildings, vehicles or even long stories. For parents, it is more about nostalgia. They used also to play with Lego and it reminds them their childhood. Lego knows exactly how to attract again older Lego player : ranges with more details, they are still about construction but not about toys.
Brand resonance: Lego interacts with its customers and they answer to Lego and so it gets a high brand resonance. As we have seen on their social media pages, fans of Lego can recreate anything with the small bricks and love to share their buildings or even movies. Lego don’t only attract children but also adults. If you played with Lego during your childhood, then you just love Lego forever. With Legoland or Lego flagship store, parents don’t hesitate to bring their children to spend some hours and have fun in the Lego world.
Brand salience: From our questionnaire, we can say Playmobil also has a high brand awareness, but less than Lego.
Brand performance: Same as Lego, Playmobil produces quality toys. Time don’t affect its quality and are difficult to break. Playmobil is seen as an educational play.
Brand imagery: Playmobil built its brand image around traditional toys. The themes remain the same for years and they are only modernized. For example, the farm has now solar panels !
Brand judgements: Same as Lego, many parents want their children to play with Playmobil figurines because they also play with them. Since Playmobil produces its toys in Europe, parents feel more confident : quality and safety. Some people may also say that Playmobil is too restrictive and don’t invite children to create and build.
Brand feelings: “En avant les histoires” could summarize the feelings children may have with Playmobil figurines. They can create stories endlessly : Playmobil is also about fun. For parents, it is about once again nostalgia.
Brand resonance: Playmobil tries to get interaction with its customer but it seems it is less good at it than Lego. Its brand resonance is less than Lego’s one. Playmobil attracts children and parents but there are nothing made for the parents. With Funpark, Playmobil also wants to take its brand to a next level and to invite families to share the Playmobil experience.
Ideas of development to grow the brand equity
Following our Customer Brand Based Equity study, and all the analysis we did covering Playmobil and Lego’s strategies, we would like to draw your attention on the main ideas of development for both brands.
Lego
The first axis of development would be on targeting: they should communicate more about their adult range. As well as children, adults could be a good target, as people remain “big fans” of Lego, and of its digital advertising (as a proof, we observed Lego’s success on social networks, and people’s engagement!). For example, the collection “Architect” is not enough promoted. Even Lego fans do not know all the products especially designed for them.
Another targeting advice would be to focus on mixity, we do not think that creating product range only for girls is such a good idea. In fact, the “Friends” range did suffer from criticisms, being accused of sexism. Nowadays the trend is about reducing gender gaps, and Lego is also known for its historical gender equality value!
Playmobil
In all of our articles, we underlined the fact that Playmobil has clearly a timeless image. In fact, they don’t follow the trend nor buy license contrary to Lego. We think that it is a real strenght and that is a big part of their brand equity.
One of our advice is to keep this strategy to attract children and parents because as we saw before, toys brand have to influence the influencers.
One of the solution would be to create intellectual games online to educate children in a good way.
To attract more people, and impose Playmobil as the favorite toy that you can play everywhere, we think that developing a product range especially designed for the schoolyard games is a good idea. In fact, children spend most of their time at school, and they communicate there! So it could be a good way to sell more products and increase its popularity. Last but not least, we think it is a niche market, as we do not know any traditional toy brand strongly positioned on the schoolyards games market!
It has been a real pleasure to work on these two toy brands. We learnt a lot of concepts and brand strategies about Playmobil and Lego. We really enjoyed the experience and hope that you have find our articles interesting!
The full Lego Wars Animation Movie is up now and we are continually adding episodes! Lego meets Minecraft. This week's video .
MINECRAFT vs LEGO vs ROBLOX. Let's try to beat X-vid's algorithm as Steveee, Megamanny, Alexa Real and Spectator .
Ever get bored of vanilla Minecraft? Steve downloads a mod for Star Wars, Mario, NERF, Harry Potter, Lego, Skyrim, Call Of Duty .
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LEGO MINECRAFT vs REAL LIFE - Stop Motion Animation 4K Don't forget to wear headphones for a better experience.
LEGO MINECRAFT vs REAL LIFE - Stop Motion Animation 4K Don't forget to wear headphones for a better experience.
Ты смотришь 2 серию МАЙНКРАФТ в РЕАЛЕ! Майнкрафт, или же minecraft, Это было на подобие майна в реальной жизни, .
Майнкрафт эндер перл в реальной жизни. Майнкрафт против реальной жизни. Персонажи Майнкрафт в реальной жизни (мобы, меч .
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