Логотип лего на прозрачном фоне

Обновлено: 24.04.2024

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".

Lego pieces of all varieties constitute a universal system. Despite variation in the design and the purposes of individual pieces over the years, each piece remains compatible in some way with existing pieces. Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers. Six bricks of 2 × 4 studs can be combined in 915,103,765 ways.

Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled. The machines that manufacture Lego bricks have tolerances as small as 10 micrometres.

Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets. The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children. The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.

Lego Digital Designer is an official piece of Lego software for Mac OS X and Windows which allows users to create their own digital Lego designs. The program once allowed customers to order their custom designs with a service to ship physical models from Digital Designer to consumers; the service ended in 2012.

In this page you can download free PNG images: Lego PNG images free download

In this gallery "Lego" we have 102 free PNG images with transparent background.

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LEGO is a famous toy manufacturer, which was established in 1932 in Denmark. The company is best known for its colorful construction blocks and has its products distributed all over the globe through big toy stores and their own branded retail shops. The Danish group also owns a few Legoland parks in different countries.

Meaning and history

One of the most famous toy manufacturing companies in history was founded in the early 1930s and specialized only in the design and production of wooden toys until 1949. The name of the brand, which today is synonymous with colorful building blocks, was derived from the Danish for “play well” (“Leg Godt”) and has always been written in capitals.

And the case of the letters is probably the most if not the only constant feature of the company’s visual identity, as there have been more than 15 redesigns of the toy manufacturer’s logo designed throughout its history — various shapes, styles, and colors were being adopted.

1934 – 1936

The very first official LEGO logo was composed of a strong and solid wordmark in all capitals, drawn in black and used exclusively for documents and printables. The lettering was executed in an elegant serif typeface with thick vertical bars and playful diagonal serifs. It was a bright and powerful logotype, which only stayed with the brand for a couple of years.

1936 – 1946

In 1936 the company started placing its mark on the products, and the logo was redesigned in order to fit the wooden toys. An italicized brand name in fine lines was placed in the center with two parallel horizontal lines on both sides. The “Fabriken Billund” lettering was placed inside the lines.

It was a very modest and simple logo, which stayed with the company for almost ten years.

1946 – 1950

The first colorful version of the logo was designed in 1946. The palette included orange and black, two colors standing for happiness, energy, and confidence. And again, it was a text-based logo, executed in two different styles.

The orange “LEGO” lettering in clean and neat sans-serif typeface was complemented by a black cursive “Klodster”, placed over its bottom part. It was a more modern and professionally executed emblem, which was a better reflection of the company’s purpose and essence, than all the previous versions.

Another logo was created during the same time period. It was a three-dimensional wordmark placed on a brown and black pedestal, resembling a toy package. It was used only for the brand’s wooden toys, even a few years after the first plastic toy was manufactured.

1950 – 1953

The plastic block era started in the 1950s and the company designed a new visual identity to celebrate it. It was a white circle with a thick black outline and white “Billund Denmark” lettering around its perimeter.

The red stylized “LEGO” lettering was placed in the middle of the circle, repeating its contour.

There was one more version design in 1949 — a yellow bold inscription is a black horizontal oval. As we can see today, the company adopted the color palettes of both versions from the 1950s for their current visual identity. The style of the current inscription is also based on the logo from 1949 — thick rounded letters.

1953 – 1955

Another experiment of the 1950s — bold red wordmark in a strong geometric sans-serif typeface. There were two color schemes — red in white outline, placed on different backgrounds, and red inscription is a yellow rectangle. Both logos were bright and friendly, evoking a sense of happiness.

1955 – 1960

In 1955 the prototype of the current visual identity was designed. The LEGO logo featured a red horizontal oval with white smooth lettering in black outline. There was another detail on this emblem — a thin white horizontal line with two solid circles on its ends. The element resembled a dog bone or made the whole badge look like a button. Whatever it was, it added individuality to the logo and made the brand’s products stand out on the shelf.

It was slightly redesigned throughout the years, and the white home turned into the black one, while the outline of the letters became bolder and made the whole image look more powerful and confident. During a couple of years, the company used the version where the wordmark was in yellow, not white.

1960 – 1964

In 1969 the oval was replaced by a rectangle and the letters of the nameplate were placed closed to each other. There was also a cursive yellow “System” inscription, placed under the main lettering.

The logo from the 1960s looks pretty similar to the current one, the main difference is that on the older version the inscription was slightly extended.

1964 – 1972

The rectangle turned into a square and became a part of a bigger geometric shape. The logo of the toy manufacturer, designed in 1964 was the most colorful of all versions.

The horizontal rectangle was vertically divided into two equal squares — the red with the wordmark on the left and the multicolored square, composed of several vertical lines on the right. It was a reflection of joy, happy playtime and passion, evoking a smile.

1972 – 1998

The red square remained, while the colorful stripes were gone. Now the logo was composed of a white wordmark in a double black and yellow outline. The letters were executed in a bold rounded sans-serif typeface, looking solid yet friendly and kind.

1998 – Today

In 1998 the LEGO visual identity was only slightly refined. The letters are now placed closer to each other and the whole inscription is narrowed, looking neater and more professional.

The signature red, white, yellow and black color palette remains untouched as well as the composition and the mood of the iconic image.

The Lego logo does not at all appear to be too pointed or pedantically even. However, these are exactly the characteristics which meet the main requirement of the Lego factory (with accuracy up to 0.002 mm). But in reality, the Lego logo creates the mood corresponding to its hidden meaning – “Leg Godt” – which means “play well”. Indeed, bright colors of the logo invite to the game.

The typeface designed for the emblem in late 1954 looked very much like the current one. In the course of time the characters grew a bit “plumper”.

Color

The combination of white, yellow, red, and black has been present in the Lego logo since 1960. The diversity is supposed to remind of the basic colors of the Lego blocks themselves.

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