The lego movie logo
Обновлено: 14.05.2024
The Lego Movie (es); LEGO英雄傳 (yue); A Lego-kaland (hu); Lego Kvikmyndir (is); Лего 3D (ru); The LEGO Movie (de); Лега. Фільм (be); فیلم لگو (fa); LEGO: Филмът (bg); LEGO Filmen (da); Marea aventură Lego (ro); Lego英雄傳 (zh-hk); Lego-filmen (sv); סרט לגו (he); 樂高共同宇宙 (zh-hant); द लेगो मूवी (hi); Lego elokuva (fi); 레고 무비 (ko); 乐高共同宇宙 (zh-hans); Лего филм (mk); Lego film (et); The Lego Movie (it); The Lego Movie (en); La Grande Aventure Lego (fr); LEGO ムービー (ja); Lego Film (hr); The Lego Movie (vi); Lego Фільм (uk); Lego (sh); דער לעגא פילם (yi); The Lego Movie (ms); Лего (sr); The Lego Movie (pt); LEGO® PRZYGODA (pl); LEGO filma (lv); The Lego Movie (id); LEGO filmas (lt); Լեգո ֆիլմ (hy); 乐高共同宇宙 (zh-cn); Lego Filmi (tr); La Lego pel·lícula (ca); เดอะเลโก้ มูฟวี่ (th); Legofilmen (nn); Legofilmen (nb); The Lego Movie (nl); The Lego Movie (uz); The Lego Movie (cy); 樂高玩電影 (zh); La Lego pel·lícula (oc); A Lego película (gl); فيلم ليغو (ar); Η Lego Ταινία (el); LEGO příběh (cs) film d'animazione del 2014 diretto da Phil Lord e Chris Miller (it); film d'animation américain sorti en 2014 (fr); полнометражный компьютерный анимационный фильм 2014 года (ru); Film von Phil Lord und Chris Miller (de); Phil Lord ve Chris Miller tarafından yapılmış 2014 animasyon filmi. (tr); animasjonsfilm fra 2014 (nb); Film animasi 2014 oleh Phil Lord dan Chris Miller (id); 2014 אנימירטער פילם פון פיל לארד און קריס מילער (yi); amerikansk animerad film från 2014 regisserad av Phil Lord och Chris Miller (sv); Film animowany z 2014 (pl); סרט אנימציה אמריקאי משנת 2014 (he); film uit 2014 (nl); 2014 animated film by Phil Lord and Chris Miller (en); película estadounidense de 2014 (es); анімаційний фільм 2014 року (uk); vuonna 2014 ensi-iltansa saanut yhdysvaltalais-australialainen tietokoneanimaatioelokuva (fi); filme de 2014 dirixido por Phil Lord e Chris Miller (gl); فيلم دنماركي (ar); americký film z roku 2014 (cs); film din 2014 regizat de Phil Lord și Chris Miller (ro) La Lego película, La gran aventura Lego (es); The LEGO Movie, Grande Aventure Lego, Le Film Lego, Film Lego (fr); Lego Movie (id); Лего. Фільм (uk); לגו: הסרט, לגו - הסרט (he); The Lego Movie (de); Uma Aventura LEGO, O Filme Lego (pt); Lego Movie (en); The Lego Movie (gl); 乐高共同宇宙 (zh); LEGO Filmen (sv)
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Get ready for even bricker adventures with The Special, Master Builder Emmet Brickowski and his best friends. Inspired by the film, the new sets will send you and your kids on an epic building journey to go where no brick has gone before!
Popular Products
Rex's Plantimal Ambush
The Rexcelsior!
Emmet's Builder Box!
Emmet's Triple-Decker Couch Mech
Lucy's Builder Box!
Rex's Rex-treme Offroader!
Ultrakatty & Warrior Lucy!
Systar Party Crew
CALLING MASTER BUILDERS OF ALL AGES
Whether a new or experienced builder, girl or boy, the adventure is ready to build with the THE LEGO® MOVIE 2™ products! Play out awesome scenes from the movie or create new stories with sets from all corners of the galaxy.
Latest releases
70839 - The Rexcelsior!
70838 – Queen Watevra’s ‘So-Not-Evil’ Space Palace
70842 – Emmet's Triple-Decker Couch Mech
AWESOME SET FOR KIDS 4-7 YEARS OLD
THE LEGO® MOVIE 2™ product assortment is not just for big kids! Designed especially for younger children, these easy-to-build sets will enable budding builders to recreate their favorite scenes from the movie, all while encouraging their emerging imagination and confidence.
THE LEGO® MOVIE 2™ STORY
After the tragic events of Taco Tuesday, Emmet, Lucy, Unikitty™ and the rest of the brick friends from Bricksburg are faced with new and strange encounters from a strange galaxy! Get ready for even awesomer adventures in THE LEGO® MOVIE 2™ – reassembling in cinemas in 2019!
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LEGO System A/S, DK-7190 Billund, Denmark. Must be 18 years or older to purchase online. LEGO, the LEGO logo, the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks and copyrights of the LEGO Group. ©2022 The LEGO Group. All rights reserved. Use of this site signifies your agreement to the terms of use.
Get ready for even bricker adventures with The Special, Master Builder Emmet Brickowski and his best friends. Inspired by the film, the new sets will send you and your kids on an epic building journey to go where no brick has gone before!
CALLING MASTER BUILDERS OF ALL AGES
Whether a new or experienced builder, girl or boy, the adventure is ready to build with the THE LEGO® MOVIE 2™ products! Play out awesome scenes from the movie or create new stories with sets from all corners of the galaxy.
Latest releases
70839 - The Rexcelsior!
70838 – Queen Watevra’s ‘So-Not-Evil’ Space Palace
70842 – Emmet's Triple-Decker Couch Mech
AWESOME SET FOR KIDS 4-7 YEARS OLD
THE LEGO® MOVIE 2™ product assortment is not just for big kids! Designed especially for younger children, these easy-to-build sets will enable budding builders to recreate their favorite scenes from the movie, all while encouraging their emerging imagination and confidence.
THE LEGO® MOVIE 2™ STORY
After the tragic events of Taco Tuesday, Emmet, Lucy, Unikitty™ and the rest of the brick friends from Bricksburg are faced with new and strange encounters from a strange galaxy! Get ready for even awesomer adventures in THE LEGO® MOVIE 2™ – reassembling in cinemas in 2019!
EXPLORE MORE PRODUCTS
About Us
Support
Attractions
More From Us
About Us
Support
Attractions
More From Us
LEGO System A/S, DK-7190 Billund, Denmark. Must be 18 years or older to purchase online. LEGO, the LEGO logo, the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks and copyrights of the LEGO Group. ©2022 The LEGO Group. All rights reserved. Use of this site signifies your agreement to the Terms of Use.
A favorite of kids (and many adults) for generations, LEGOs are some of the most immediately recognizable toys globally. An example of smart business and branding, the LEGO Group has managed to turn its building blocks into an internationally successful company, producing an ever-growing variety of toys and several media productions such as movies and video games, several retail stores, and even a few amusement parks. The LEGO logo is every bit as recognizable as the company itself. In this article, we’ll take a look at the origins of LEGO, the history of the logo, and the role their logo has played in the company’s worldwide success.
This is the evolution of the Lego Logo. As you can see from 1934, the logo has gone through many changes. It seems they were trying to find their brand but struggling a bit. I think they finally nailed it in 1998.
The History of Lego
The LEGO Group was founded on August 10, 1932, by a man named Ole Kirk Christiansen. Mr. Christiansen decided to call his company “LEGO” based on the double meaning of the word – it’s derived from the Danish words “leg godt,” which means “play well,” and in Latin, “lego” means “I put together.”
Mr. Christiansen didn’t set out to create a toy company at first, though. Instead, he started a woodworking shop creating furniture, ladders, and other such items. To demonstrate his products, Christiansen would build miniature models of them. He soon realized that these miniature models were trendy among children as playthings and, at the height of the Great Depression, they were easier to sell.
Thus, the concept of LEGO toys was born. It wasn’t until 1948, though, that LEGO began producing the interlocking blocks they are now known for. At first, the bricks didn’t gain a lot of traction. Metal and wooden toys were still the trends, and the market hadn’t really warmed up to the idea of plastic toys yet. Still, Christiansen and LEGO stuck with the production of their plastic “LEGO bricks,” even moving away from the production of metal and wooden toys to focus on them entirely.
It turned out to be a good move. Over the years, the company continued to grow and expand, posting consistent positive earnings and growth save for a few short years in the early 2000s, where they had a bit of a downturn. In 2016, LEGO reported its highest earnings of all time, bringing in a total of $5.17 billion.
It isn’t just LEGO bricks that the company is involved in, though. In 2014, The LEGO Group and Warner Bros released The LEGO Movie, which received almost unanimous praise and had one of the highest-grossing openings of any animated movie. LEGO continued their expansion into media, releasing many video games and another animated film, The LEGO Batman Movie, in 2017. In addition to this, the company has also opened up several retail stores where they sell their products and a few amusement parks called Legoland.
All in all, it’s been almost a century of success for LEGO as they grew to be one of the world’s largest toy brands then expanded beyond toys in several exciting ways. What role, though, did the company’s logo play in this success?
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The LEGO Logo
The first LEGO logo was introduced in 1934. It was a rather uninspiring design, though, with the words LOGO spelled out in an ordinary, black font. Over the years, the logo would undergo several iterations before the company settled on the logo we are now familiar with within 1972. Besides a brief touchup in 1998 to make the logo better suited for online display, this red, white, yellow, and black logo has been the face of LEGO ever since.
Design Elements of the LEGO Logo
The LEGO logo features the word “LEGO” spelled out in an original bubble-shaped font known as “LEGO Font.” The letters are white but are surrounded by thin borders of black and yellow and are set against a red, square background.
It’s thought that this background – specifically, it’s the shape – is a nod to the company’s square blocks that they are famous for.
The font of the logo is meant to be soft and lighthearted. Its rounded edge, bubble shape conveys an idea of fun and levity that represents the brand itself.
Perhaps most importantly, the logo is designed to be eye-catching. When LEGO introduced their latest and current version of the logo, they decided to make it noticeably more substantial than previous versions. They also employed bright, attention-getting colors such as red and yellow.
For products marketed to children, having an attractive display is especially important. Children aren’t the most discretionary of consumers, and a flashy presentation is often all it takes to win them over. With this being the case, the LEGO logo’s large size and bright colors work well, helping LEGO products stand out on the shelves.
The popularity of the LEGO Logo
Branding has been crucial to LEGO’s success. While they may have been the first to produce plastic toy blocks, they were certainly not the last. In addition to Lego’s creative innovation, their brand recognizability has helped set them apart from the competition, and their logo plays a big role in this regard.
As LEGO has expanded into other markets, its branding strategy has become increasingly important. Not many movies and video games based around plastic toys would work very well, yet the name LEGO carries a sense of fun for younger audiences and a sense of nostalgia for older ones. It’s thanks in part to this that LEGO’s transition into media entertainment has been so wildly successful. Of course, the iconic LEGO logo is used to mark all of LEGO’s movies and video games associated with the brand.
Today, LEGO’s popularity continues to grow as the brand keeps finding new ways to entertain its customers. Thus, the LEGO logo has become one of the most recognizable logos of all, especially for younger audiences, and it continues to be a symbol of the company’s success.
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